The whole world (or so it seems) has been quite upset over the new changes that Instagram announced. Some users even decided to start petitions to try to stop them from happening. But the truth still remains, change is inevitable and usually works out for the best.

Instagram is unique in its ability to capture its audience’s full attention. When you are on Instagram, you’re giving it your all. You’ve committed to giving each photo you scroll to your undivided attention. It’s quite brilliant and why it’s still my favourite platform.

So what are these changes?

Yesterday, Instagram feeds were flooded with accounts asking followers to turn on post notifications so that they wouldn’t miss a post.

So what did that do to my experience? It made me not want to be on Instagram.

Post notifications will absolutely annoy any user. Can you imagine being notified every time someone posts? I actually tested it out when post notifications just launched for one account and I had to turn them off.

You want to get notified when people engage with you – when you have a new follower, a like or a comment, not because someone posted.

For someone that consistently unfollows accounts that no longer provide me with value and are constantly right hooking, I’m happy for these changes.

As long as you continue to listen to your audience and put out great, valuable content, you shouldn’t be scared of less visibility. Your post engagement might even increase since, in order for people to see your posts, they’ll need to consistently engage with you.

Embrace the change and make it work for you. Fighting the inevitable is a waste of time and energy.